Google Ads and local presence in Miami.
Local business · Miami, United States
We take on management of web positioning and, mainly, of Google Ads. We work on acquisition that already performs well and connect advertising with the Business Profile, attention to reviews and destination pages.
We manage Google Ads and connect the business’s local presence.
The advertising strategy is the main axis of our intervention. We take on its management together with web positioning and work on the relationship between the ads, the Business Profile and the information someone finds when they look up the business.
We take on the Google Ads strategy.
- Google AdsManagement of the advertising strategy.
- Specific landingsDestination pages for acquisition.
- Linking
- Acquisition destination
Web positioningAnother scope of the intervention, distinct from advertising.
We take on management of advertising acquisition on a base that already delivers good results. Our responsibility centres on the Google Ads strategy and on its relationship with destination pages and the business’s digital presence.
Web positioning is also part of the scope we take on.
We link the Business Profile with Google Ads.
- Business ProfileLinking and local presence.
- Linking
- Attention and management
We connect both tools to relate advertising to the business’s local presence.
This link allows business information to be used in ads through location assets.
We work on the profile and attention to reviews.
- ReviewsAttention within the Business Profile.
- Attention and management
We pay closer attention to the Business Profile and to reviews as part of local marketing. We work on the information and communication someone finds when they look up the business, alongside the advertising activity.
Tools and relationships
Web positioning
Another scope of the intervention, distinct from advertising.
We work with specific landings that are simple and consistent with the website.
The campaigns use specific destination pages that keep visual consistency with the business website. They are simple pages and perform very well within acquisition.
- Specific pageIts own destination for acquisition.
- Simple compositionClear structure, without overload.
- Visual consistencyIn tune with the business website.
Acquisition landing
Google Ads and the landings show very positive performance.
During our intervention we achieve very good results in Google Ads. The specific landings also work very well within the acquisition journey. Acquisition already delivers good results when we take on its management. We present our intervention and how it performed in that period without claiming the prior results as ours.