ANVIPARTNERS
Data & measurement

You have plenty of data. The challenge is knowing what to act on.

We connect your sources, define your metrics and build dashboards that show what’s happening, why, and where to act.

Explore the dashboard

Executive reading

September 2026Updated 10:42 UTC

  • Revenue184,600 €+8.4 %
  • Open pipeline312,400 €+12.7 %
  • Sales conversion21.8 %−2.3 percentage points
  • Quarterly forecast241,000 €93 % of target

Closed-won sales and pipeline

By week · thousands of €
W1W2W3W4W5

Channel distribution

  • Google Ads38 %
  • LinkedIn Ads24 %
  • Organic22 %
  • Referrals16 %

Conversion for the Implementation service has dropped by 14 %.

Data & measurement technology

We adapt to the sources and technology stack behind your operation.

One connected view

Everything that matters, without switching between five platforms.

Each team views the same operation from the perspective it needs. The figures are connected, explained and ready to explore in detail.

Representative scenario

B2B services company

September 2026Updated 10:42 UTC

  • Closed-won sales184,600 €+8.4 %
  • Open pipeline312,400 €+12.7 %
  • Operating margin38.6 %+1.9 percentage points
  • Quarterly forecast241,000 €93 % of target

Closed-won sales and pipeline

Ventas · miles de €Pipeline · miles de €025500175350W1W2W3W4W5
  • Closed-won sales
  • Open pipeline at close

What needs attention

  • Conversion for the Implementation service has dropped by 14 %.
  • Three opportunities have had no activity for more than 21 days.
  • 28,400 € invoiced is still outstanding.

What the data shows

Reading

Growth holds, but closing the quarter depends on recovering Implementation opportunities and speeding up outstanding collections.

Suggested next step

Prioritise sales follow-up and review the campaign behind the drop.

What we build

Built around your business questions.

We define what you need to know, prepare the information and design how you explore it. We start with your existing sources and tools.

What you receive

A catalogue of metrics with formulae, periods and owners.

Professional services

Sample data

Metric definition

Margin per project

What remains after covering its direct costs.

Calculation
(Net invoiced − direct costs) / net invoiced
Unit
Percentage · amounts excluding tax
Period
Project · August 2026
Owner
Head of operations

35 %

8,400 € / 24,000 €
Project PR-024

Metrics dictionary · Calculation criteria

The scope depends on your starting point. If your data is already prepared, we can start with the dashboard.

Applied to your business

Your operation determines what belongs on screen.

We design each view around the questions you need to answer: profitability, capacity, customer trends or revenue forecasts.

B2B DISTRIBUTOR · AUGUST 2026

Representative scenario

Which customers generate the most sales, and which contribute the most margin?

  • Net sales252,000 €
  • Direct margin54,720 €Aggregate margin 21.7 %
  • Customer AMargin 12 %
    96,000 €
    11,520 €
  • Customer BMargin 30 %
    72,000 €
    21,600 €
  • Customer CMargin 24 %
    48,000 €
    11,520 €
  • Customer DMargin 28 %
    36,000 €
    10,080 €
  • Net sales
  • Direct margin

Amounts excluding tax. Direct margin = net sales − direct costs.

What this view reveals

B contributes 21,600 € in margin, versus 11,520 € from A, with 24,000 € less in sales.

What to review

Commercial terms, discounts and direct costs by customer.

Next step

Tell us what you need to understand better about your business.

We review the information you use, where it lives and how you need to access it. From there, we define the scope and where to start.

We respond with a reading of your situation, not a closed proposal.

  1. 01

    You tell us what you decide and with what

  2. 02

    We review sources and definitions

  3. 03

    We propose the model and where to start