Situación
The company received contacts from campaigns and local presence, but lacked a clear reading of which channels generated better opportunities and an ordered system to prioritize follow-up.
Punto de fuga
Volume without traceability or shared commercial criteria between acquisition and follow-up.
Intervención
- Review of campaigns and entry points.
- Landing and call-to-action improvements.
- Event setup and form measurement.
- Ordering of commercial follow-up.
- Weekly reading of opportunities and leak points.
Aprendizaje
The system made it easier to distinguish volume, quality and follow-up, reducing intuition-based decisions and clarifying where to act.