Acquisition and sales for an online training offer.
Online training · Digital advertising
We work with Meta Ads to widen content distribution, capture contacts through resources and support training sales. We organise campaigns according to the role they play in the relationship with the audience.
01 · Advertising organisation
We give each campaign a concrete role.
We start from a brand with worked organic content. We amplify pieces owned by the project and manage campaigns for interaction and profile visits, lead capture and sales.
Advertising roles
Give visibility to content
We use advertising to widen the distribution of the brand’s content and encourage approaches to its profile.
Capture contacts through resources
We run lead campaigns linked to resources that help people understand the offer and go deeper into a topic.
Present the offer
We manage sales campaigns aimed at new audiences and remarketing audiences.
02 · Contact analysis
We review lead capture by creative, platform and contact status.
We analyse lead records that distinguish the creative, the source platform and the available contact status in Kit, the project’s email tool.
We use this breakdown to review the composition of recorded contacts and the differences that appear across pieces and channels.
Creative
The advertising piece linked to the record.
Platform
The origin recorded within the advertising activity.
Status in Kit
The information available about the contact in the email tool.
03 · Advertising, email and purchase
We place advertising inside a journey that also includes email.
The project has email communication and a ThriveCart purchase environment. Our advertising activity coexists with those channels while the training is presented and sold.
During the period analysed, sales also occur through email. We take that context into account when interpreting campaign response.
Channels in the journey
Meta advertising
Scope of our intervention
Email communication
Project channel
Offer and purchase pages
Project environment
We work on an existing purchase measurement base.
The ThriveCart environment already records signals for navigation, interaction with calls to action, start of checkout and purchase. This measurement is part of the project’s available base.
- Navigation
- Interaction
- Start of purchase
- Purchase
We deliver a close with results, learnings and recommendations.
We gather in a report the campaigns run, their results, the learnings from the work and recommendations for what comes next.