Web architecture for an industrial offering.
We work on the structure and content of an industrial website so that visitors can understand the company’s specialism, assess its services and raise their project.
In progress and under monitoring
01Architecture and content
We give each page a concrete role.
We define the objective, content and visual support of each page. On service pages, we separate the scope of the work, the process and the information that backs the company’s capability.
We review this definition with the company and use it to coordinate design and development.
We make the offering concrete.
Work included · Applications
We delimit the work each specialism includes and its applications. That defines the information the page needs so a visitor can judge whether their project fits.
We separate scope and process.
We explain the phases of the work in their own block. Scope answers what is offered; process answers how the project is approached.
We place capability in context.
Means · Controls · Accreditations
We relate means, controls and accreditations to the services where they add context. In the company section we develop capability and quality information more fully.
We capture the client’s need.
We define a form with contact details, company and project description. We ask the visitor to explain the need they are raising so the enquiry has context.
Service page
Industrial service
Scope and applications
Work included · Applications
How the work is done
Capability and quality
Means · Controls · Accreditations
Quotation request
02Visual material
We choose images according to the content.
With the structure defined, we select and prepare plant photographs to support the explanation of the company and its services.
The material is organised for the company.
The company has the files organised by page and placement, with a reference to how they are used on the website.
We review the selection to protect the confidentiality of the work and of clients.
A shared reference for developing the website.
We coordinate review with the company and development around the same definition of content, images and enquiries. The project continues in progress and under monitoring.