Acquisition across international markets.
We work on search acquisition for a company that addresses international markets. We review the relationship between searches, messages and the response received to guide adjustments with a commercial lens.
We relate search intent to the offering.
We review what is being searched for and how it fits the company’s services. From that relationship we work on advertising communication and assess the response to guide the next adjustments.
We review search intent.
What need the search expresses.
We examine the searches that trigger advertising and their relationship to the offer. This review helps us tell when the expressed interest matches the services we communicate and where acquisition should be adjusted.
We adjust how we present the offer.
Which service we present and with what message.
We review how messages present the services and answer the detected intent. We work on the correspondence between what is searched for and what we advertise, keeping the scope of the offer as the reference.
We interpret the response.
What information we have to guide the adjustment.
We review the recorded response to guide acquisition and communication adjustments. The interpretation considers what measurement contributes and what we can conclude from it.
Review criteria
Intent
What need the search expresses.
Offer
Which service we present and with what message.
Response
What information we have to guide the adjustment.