Meta Ads for the launch of a training programme.
Specialist training · Digital advertising
We manage advertising for a training programme aimed at professionals. We work on creative planning, audiences and investment review during the enrolment window.
01 · Creative planning
We define what each launch piece should explain.
We start from a programme and materials the team already has. We plan to reuse an introductory video and complement it with pieces that explain the programme, its method and which professionals it is for.
Launch preparation includes defining scripts and recording guidance to orient the new advertising pieces.
Communication roles
Introduction
Introduce the team and the programme, building on existing material.
PlanningProgramme and method
Explain what the training covers and how it is delivered.
PlanningProfessional fit
Clarify who it is for and what to weigh before enrolling.
PlanningEnrolment decision
Return to the relevant information during the enrolment window.
Planning02 · Management in Meta Ads
We work with new audiences and with people who already know the project.
We manage campaigns for lead capture and for selling the programme. We work with new audiences and remarketing, and we review their response during the launch.
- New audiencesWe present the programme to people who may fit its professional orientation.
- RemarketingWe return to communicate the offer to audiences that already have a relationship with the project.
Audiences and communication
New audiences
Discovering the programme
Remarketing
Reconnecting with the offer
03 · Advertising pieces
We work with different formats to present the programme and communicate enrolment.
The launch includes video, image and carousel pieces. The communication presents the programme and covers the enrolment window and its close.
We distinguish planning of new pieces from material that is approved and scheduled for the campaign.
Launch formats
Video
Present the programme with motion.
Image
Hold a clear message in a single frame.
Carousel
Develop several points in sequence.
04 · Launch follow-up
We review how investment is allocated during enrolment.
We analyse the response of lead and sales campaigns. During the launch we propose redistributing part of the investment towards remarketing and adding decision-support pieces.
We relate these proposals to the response we observe and to the moment in the enrolment window.
Investment allocation
We propose adjusting the split between acquisition and remarketing based on the response observed in the enrolment window.
Support pieces
We propose adding pieces that reinforce the enrolment decision when campaign response suggests it.
The campaign records programme sales.
In the edition we worked on, we recorded sales linked to the campaign. We review this response alongside lead capture to guide the next launch decisions.